Innovative packaging design, all wrapped up

Innovative packaging design, all wrapped up

Seeking to reduce unsightly retail ready packaging in a fast moving consumer category, a leading retailer sought a solution that would not only provide efficiency across the supply chain but offer the very best in customer engagement.

Delivering a brand new system into a retail environment is not without its challenges. The UK Packaging Manager had this to say on the subject of change. “Category wide changes to a packaging system don’t come easily. A synergy between product and packaging needs to exist right through the process, from filling and storage to shipping and loading shelf-side. The team at encase and Trakrap have been able to deliver an entire system-wide solution that ticks all our boxes.”

The two-piece, die-cut pack is wrapped in a low Co2, fully recyclable film. This film adds strength and transparency to the pack, minimising external packaging and providing a clean and simple solution to the preparation of the main pack direct to the shelf. With no frayed tears or damage to primary packs through mishandling, the Trakrap solution lends itself ideally to the FMCG market. Dealing first with pack and fill efficiencies, the RRP solution becomes more than shelf ready, which is an important difference as the PM explains. “The pack is instantly shelf ready after the wrap is removed and provides an instantly agreeable presentation platform for the primary product.”

Through a parallel rationalisation programme, the new system also delivered efficiencies in scale and volume application. The PM continues. “This was only possible by application of a thorough process of examination and development, closely within the retail arm of the business, with the packaging development team at encase and Trakrap.”

Now fully integrated in-store, the new packaging system is delivering on its claims to more sales. The PM concludes. “We have been delighted with the feedback from stores and the lift in sales which has been attributed to much-improved customer experience.”


encase have supplied our business with bespoke packaging solutions since November 2008.”

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