Pet projects come to fruition

Pet projects come to fruition

Looking to uplift brand presence and in line with significant recent investment in a new packing and filling line, a leading own-brand pet food manufacturer turned to us to work with them on a full brand refresh.

The pack not only had to work efficiently through the packing line as a machine erect wraparound but also provide an effective transit solution to store whilst maximising brand impact with hi-resolution graphics, ensuring primary and secondary pack artwork and message was consistent. The pack also needed to double up as an e-commerce B2C solution.

The challenge was to streamline the number of SKU's and provide a continuous brand message across the range of cases. The Encase Supply Chain Team was engaged to ensure a fit for purpose solution under strict timescales and launch deadlines.

Working with the customer, machine manufacturer and the art houses, the die cut wrap, utilising both HQPP and modern flatbed technology, delivered a solution that launched seamlessly into store, providing immediate sales uplift and ensured a professional presence on shelf.

encase have supplied our business with bespoke packaging solutions since November 2008.”

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